In Store Advertisement

In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near cash counters, eye-catching displays promoting a specific product, and advertisements in such places as carry bags and in-store LCD displays.

BENEFITS  OF INSTORE MEDIA

	In-store promotions help you gain visibility at Point of Purchase,  just the time when the consumer is making up his/her mind on what to buy.
	360 degrees advertisement solution for your brand
	Advertise through the most effective medium and reach a captive audience.

RESEARCH STUDIES SAY

	Consumers view brands, advertised on the in-store media networks, 40% more positively. (Source: Nielsen Media)
	Consumers are 34% more predisposed to buy products advertised on the in-store media network. (Source: India retail report 2005)
	In-store advertising has 57% Brand Recall as compared to 24% for TV Ads. (Source: Nielsen Media)
	Consumers view in-store media advertising for an average of 7 minutes per visit.
	Variety of Branding options for the clients and a controlled environment for in-store promotions

VIVA INSTORE MEDIA OPTIONS

Standard Options (can be made available at all Viva Stores)

	LCD Advertisements
	Cash Counter Standee
	Danglers
	Carry Bag Branding
	Wall Sandwiches
	Shelf Branding
	In store Pillar Branding
	T-Shirt /Cap Branding

Non Standard Options (Only available at selected stores)

	Basket Branding
	Standee
	Danglers
	Gondola
	LCD Screens
	Display Panel on Central Pillar

OUR VALUABLE PARTNERS

(Call for more information - +91-783 8890 400)